In this particular project I concepted the theme of a cannabis food and drink festival named “Baked Goods” and created a branded packaging design for event shirts. The logo that appears on the top of each shirt tube is a combination of a “b” and ”g” letter form, the acronym of the event name. At the base of each tube there is the indication of the shirts size, making it easy to discover the size of the shirt at a quick glance. The convenient tube shape enables a sturdy structure for the shirt inside to be both protected and easily passed out to event attendees. The color of the packaging also indicates the color of the shirt thats inside. White tubes for white shirts and black tubes for black shirts.
Photographer - Noah Menard