Beep Beep Boop
The direction I went with for this project was to really push myself out of my comfort zone in design, working with such an amazing painting by John Horton that really captured the essence of the bulk of his work. The painting named "She married a chess player in the end" ended up being the defining visual element in all of the collateral I designed for this campaign. I worked to highlight the micro details from the painting that included that eye catching neon yellow and all the fun minor graphic elements that the artist had hand painted so meticulously. With the overall campaign I wanted to make sure the work I was creating wasn't to invasive to Hortons own style, so I only used colors from the painting I was referencing and only made minor alterations to the original image of the painting.
Photographer - Noah Menard